Skip to main content
Digital marketingSEMSEOWebsites

6 steps to improve your website’s performance


If you are thinking about creating a new website or have a current website that isn’t providing results for you, there’s a few essential points to consider improving:

1. Optimize Your Website for Search Engines (SEO)

Optimizing your website for search engines is an essential step in driving more traffic to your website. You can do this by ensuring that your website’s content is relevant & updated often, using the right keywords, and creating high-quality backlinks, for example.

Before implementing SEO, you must research your competition and target audience to provide the best results.

2. Improve Website Speed

Website speed is critical for user experience and search engine optimization. You can improve your website’s speed by compressing images, minifying CSS and JavaScript files, and enabling browser caching.

3. Enhance Your Website’s User Experience (UX)

A good user experience can keep visitors on your site longer and encourage them to take action. You can enhance your website’s UX by making it easy to navigate, using clear and concise language, and ensuring that your website is visually appealing.

4. Incorporate Calls-to-Action (CTAs)

Incorporating CTAs throughout your website can encourage visitors to take action. Examples of CTAs include signing up for a newsletter, requesting a quote, or making a purchase. Make sure your CTAs are clear and prominent on your website.

5. Use Social Proof

Social proof can help build trust with potential customers. You can use social proof by displaying customer reviews, testimonials, and case studies on your website.

6. Ensure Your Website is Mobile-Friendly

More people are browsing the internet on their mobile devices than ever before. Ensure that your website is optimized for mobile devices to provide the best user experience for all visitors.

These are just a few suggestions to improve your website. We recommend conducting a thorough analysis of your website’s performance and seeking the help of a web developer or digital marketing agency, like Coast Creative to implement the changes that will have the most significant impact on your website’s success


If you would like any help or a free consultation to improve your website performance and SEO, get in touch.