Content marketing has been proven to deliver resounding success so it’s no suprise that succesful marketers allocate a sizeable budget percentage towards content creation. On average, content marketing accounts for 26% of B2B marketing budgets.
As one of the most effective methods of growing audience engagement, developing your brand presence, and driving sales, content marketing is a mission-critical growth method for most businesses.
So what are the real benefits of producing consistent, high-quality content?
Consistent, high-quality, and engaging content impacts audience decision-making more than any other technique.
Consistency in brand messaging is one of the many factors that determine the growth and success of your business. Big brands know how to portray their brand consistently and at every customer touchpoint.
The same reasoning applies to content marketing — your content needs to carry a unique and identifiable voice, style, and pitch across all distribution channels.
Content consistency establishes your credibility, builds trust, and strengthens your reputation.
So, we know the content you create has to be consistent. However, why is content marketing so beneficial in the first place?
Here are the top benefits of content marketing:
1. You’ll have better traction on social media
It’s one thing to increase your social media followers across channels, but it’s quite another to create trendy content. If you’re one of those businesses that doesn’t see much traction despite having a huge following, it’s time to use content marketing to your advantage.
Quality content can help your business gain traction on social media and is a must for all businesses.
2. Improve conversions
The content you post influences conversions. It helps your audience connect with you and gives them the information needed to make educated purchases.
Even more, if you’re using blog content to bring in traffic, consider using original graphics rather than stock photos, as marketers report the former as least effective in helping them meet their goals.
Additionally, your content should always include a CTA and guide your reader on what they should do next.
3. Your audience will trust you.
Creating content helps your business build a relationship with your audience. You can answer their questions and interact with customers. When you create value without taking anything in return, your audience is more likely to trust your advice and recommendations.
Ultimately, when your content shows up at the right place and at the right time with the right audience, it’ll improve your brand’s reputation. The more quality content customers see, the more likely they will have a positive association with your company.
4. Your audience will stick around longer.
Engaging content is an important asset for all businesses. It has the ability to create positive experiences for your potential customers and compel them to come back for more. It’s your ticket to capturing your audience’s attention and continually reinforcing a positive brand impression.
5. You’ll generate more and better leads.
Content marketing can also generate leads. When your audience views your content, they’re more likely to purchase from you in the future. Additionally, calls-to-action (CTA) placed directly in your content can generate new leads for your sales team.
So, how can content generate leads?
Engaging content is a great way to guide your audience to a landing page on your website. You can add links anywhere in your content. And the more a viewer is engaged with your content, the more likely they are to click your call to action for more info.
6. Your business will become more visible thanks to SEO.
The more consistent, high-quality content you produce, the better it’ll be for your SEO efforts.
For example, your content should help your business become visible online and build trust and authority with your audience. Your content should help you rank higher in search engines.
7. Great content can position your company as an authority in your industry.
Creating quality content will also help build your authority online. Why is this important? If your business is established as a credible place to get information, you’re more likely to rank higher in search engines.
Plus, your customers are more inclined to trust you if they view you as an industry expert. Your content should demonstrate your expertise in your field and provide valuable answers to your audience’s questions.
8. Quality content can build brand awareness.
Every business needs brand awareness, and yes, it can be done in many ways, but content marketing can do it in a unique way.
However, quality content must have the correct strategy. It makes your content (and therefore your brand) appear everywhere your potential customers are looking for your product or service. To execute this strategy, write about topics your customers are interested in so they begin to associate your great content with your brand.
9. You’ll create loyal brand fans.
Taking brand awareness a step further, all the people who raved about your content and associated all those great feelings with your brand are very likely to become brand advocates before ever purchasing your product.
Brand fans can be just as loyal and influence their friends and family’s buying decisions as potential consumers see that a business provides value to its current audience. One of the more successful ways companies can do this is through content marketing.
10. You’ll save money on your marketing strategy.
Even if you pay an agency, freelancer or have fulltime staff to write your content, when compared to paid advertisements, video marketing, and traditional marketing, content wins every time.
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