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Digital Marketing Blog

Learn about digital marketing here to help your business grow
- all about websites, SEO, marketing and social media strategies

Above The Fold

A term traditionally used to describe the top portion of a newspaper. In email or…
January 13, 2019

Algorithm

A process or set of rules that computers follow to perform a task. In digital…
March 4, 2019

Anchor Text

The clickable words in a hyperlink. In SEO, anchor text is a ranking signal to…
March 4, 2019

API

Application Program Interface - a series of conventions or routines used to access software functions.  A…
January 13, 2019

Backlinks

Backlinks are links from other sites back to your own. They’re sometimes also referred to…
January 13, 2019

Banner

The banner that's (usually) placed horizontally across the top of your website template, commonly incorporating…
January 13, 2019

Below The Fold

This term is a carry-over from newspaper publishing days. In newspaper terms, “below the fold”…
January 13, 2019

Bing

Microsoft's search engine, which also powers the organic search results on Yahoo! Search.
January 13, 2019

Blog

Short for 'Web Log', a blog is a periodically updated journal/ article page, typically formatted…
January 13, 2019

Bot

An automated program that visits websites, sometimes also referred to as a “crawler” or a…
March 4, 2019