
Meta, the Facebook company, is launching Threads on Friday as direct competition to Twitter. Developed as an extension of the popular social media platform, Threads provides users with a dedicated space to engage in threaded conversations, enabling them to dive deeper into specific topics and connect more meaningfully with others.
Apparent Key Features and Benefits of Threads:
- Topic-based Discussions: Threads allows users to create and participate in topic-based discussions, providing a more organized and structured approach to conversations. By categorising discussions into threads, users can easily follow and contribute to specific topics of interest, ensuring that conversations stay focused and relevant.
- Seamless Integration: Threads seamlessly integrates with existing social media platforms (Facebook & Instagram), making it convenient for users to transition from traditional social media feeds to threaded discussions. This integration ensures that users can continue to engage with their existing network while also exploring more in-depth conversations on Threads.
- Enhanced Privacy and Control: Threads offers users greater control over their conversations and privacy settings. Users can choose to make discussions private or public, allowing them to curate their conversation spaces based on their preferences. This level of control fosters a sense of safety and encourages open and honest dialogue.
- Improved Collaboration: Threads is an excellent tool for collaborative discussions and group projects. Users can invite others to participate in specific threads, making it easy to collaborate, share ideas, and work towards common goals. Whether it’s a professional project or a personal interest group, Threads facilitates seamless collaboration.
Getting Started with Threads:
If you’re eager to embrace the benefits of Threads and take your conversations to the next level, follow these steps to get started:
- Download the Threads App: Threads is available as a standalone app on both iOS and Android devices. Visit your respective app store and download the Threads app to get started.
- Sign In using your Instagram login or Create an Account: Once you have downloaded the app, sign in using your existing social media account or create a new account. Threads seamlessly integrates with popular platforms, such as Facebook, Instagram, or LinkedIn.
- Explore Topics and Join Conversations: Start exploring the threads and discussions that align with your interests. Join existing conversations or create your own threads to initiate new discussions.
- Engage and Connect: Interact with other users by sharing your thoughts, ideas, and opinions within the threads. Engage in thoughtful conversations, ask questions, and connect with like-minded individuals who share your passion.
- Customize Your Experience: Take advantage of the customization options offered by Threads. Tailor your notifications, privacy settings, and preferences to create a communication environment that suits your needs.
When does Threads launch?
- Meta will officially release Threads, its text-based Twitter competitor, on Friday in Australia, but you can access your invitation now.
- Type the word “Threads” into the search bar on Instagram, and you should see a small ticket emoji appear on the far right. Click on it to view your invitation.
- If you don’t see a ticket appear in the search bar, you can also access the invite by clicking the three lines on the top right of your profile. “Threads” should appear in the drop-down menu.
Meta will officially release Threads, its text-based Twitter competitor, on Thursday, but for those who want to get ahead of the launch, there’s a way to access your invitation now.
The social media giant, which owns Instagram and Facebook, will debut its new app days after Elon Musk said Twitter would temporarily limit the number of tweets users can read. The rate limits drove users to competing apps like Bluesky, the app backed by Twitter co-founder Jack Dorsey, which experienced “record-high traffic” on Saturday.
But while Bluesky remains in an invite-only beta phase, Meta doesn’t seem to have restrictions on who can use Threads, besides the requirement to have an Instagram account. Although the app is set to launch in the U.S. on Thursday, users based in the E.U. will reportedly have to wait.
Here’s how you can get started.
1. Open the Instagram app, search “Threads”
Open the Instagram app and open the Explore page by clicking the magnifying glass icon in the bottom left.

Type the word “Threads” into the search bar, and you should see a small ticket emoji appear on the far right.
2. Tap the “Admit One” ticket in the search bar
Click the “Admit One” ticket, and your Threads invitation should appear. The invite includes your username, the Threads launch date and time, a QR code, a numeric code and a “Get Threads” button at the bottom of the screen, which takes you to the App Store
Even though Threads is listed in the App Store, it’s not available for download yet.
3. Open your profile, tap the three lines
If you don’t see a ticket appear in the search bar, you can also access the invite by clicking the three lines on the top right of your profile.

A “Threads” option will appear near the top of the drop-down menu. Click it to view your invite.
As of now, your Threads username appears the same as your Instagram username. It is unclear whether it’s possible to change it, and users will know more once the app officially launches on Thursday USA time or Friday in Australia.